Analytical SEO agency
A team of professionals with 15+ years of experience
seo.ge was the first Georgian SEO platform to publish information about SEO back in the early 2000s. Now the team that introduced the world of SEO to the Georgian market is ready to assess the Georgian SEO market, bring you international news in this field and help you make the right decisions.
Calculate the expected return from SEO
* An estimated assessment. The actual result depends on the market and the competition.
Industry-leading SEO tools
What is a research SEO agency?
“The goal of the analytical SEO agency seo.ge is to provide Georgian businesses and interested individuals with accurate, verified SEO information. In doing so, it helps them adopt the best international marketing practices.
The international SEO market in numbers
SEO is one of the fastest-growing areas of digital marketing today. The data below comes from international studies. It shows how large a role organic search plays for businesses and how artificial intelligence is reshaping it. Every figure lists its source, so you can check it yourself.
Global SEO services market in 2025
The market is expected to reach $84B in 2026 and $148.9B by 2031 (12.1% annual growth). North America holds the largest share, at 33.9%.
Source: Mordor Intelligence, 2026
Google searches every year
This is Google's first official figure since 2016. It works out to roughly 13.7B searches a day.
Source: Google, 2025
Google's share of the global search market
Bing holds 4.5% and Yandex less than 1% (August, 2026).
Source: StatCounter, 2026
Share of website traffic from organic search
Paid search delivers 15%. In B2B, organic and paid search combined account for more than 75% of traffic.
Source: BrightEdge Research, 2019
US Google searches that end without a click
For every thousand searches, only 360 clicks reach the open web in the US, and 374 in the EU.
Source: SparkToro / Datos, 2024
Drop in position-one CTR when an AI Overview appears
Ahrefs compared 300 thousand keywords. In 2025 the same drop was 34.5%.
Source: Ahrefs, 2026
What does this mean for Georgian businesses?
The first result on Google gets 27.6% of clicks, while the second page gets only 0.63% (Backlinko). 96.55% of pages get no traffic from Google at all (Ahrefs). In other words, having a website does not yet mean being visible. To attract organic customers, a site needs to be on the first page, ideally in the top three.
Search is changing, and some users now get their answers from AI Overviews and ChatGPT-style assistants. That is why SEO is no longer just about rankings: it matters that your brand is cited as a source in AI answers, that your content is accurate and well structured, and that your site is technically flawless. This is exactly why we rely on data, not assumptions. A data-driven strategy cuts wasted spend and makes results predictable.
All figures come from open international studies. Last updated: September, 2026.
The Georgian SEO market in data
Our research on Georgian websites, prices and search data.
Apartment search in Tbilisi by district - keyword research 2026
419 Georgian keywords, 30 districts: which district gets the most apartment searches, and how much demand there is in the „მშენებარე", „განვადება" and „ფასი" segments. Ahrefs data, 2026-09-16.
Read the research →
How Much Does SEO Cost in Georgia in 2026?
Find out how much SEO services cost in Georgia in 2026, what an SEO package includes and which factors determine the price of the service.
Read the research →
Technical E-commerce SEO study - Georgian online shops
An E-commerce SEO study of Georgian online shops: a technical check of 38 websites, 13 criteria, segments, a loss model and the results.
Read the research →What should a good SEO agency deliver?
Proven experience and portfolio
Real, verifiable results and specific case studies. Not just promises. A trustworthy agency should be able to show you past projects and the results achieved on them.
White-Hat methods
Works only with ethical methods that comply with Google's guidelines. It optimizes without heavy link buying, spam and artificial tricks that in the long run lead to a Google penalty and remove the website from the search engine entirely.
Full transparency and reporting
Regular, clear reports on the positions achieved, traffic and work completed. You should always know what your investment is being spent on, and a trustworthy SEO agency should have a clear answer to that question.
Data-driven strategy
Every decision must be backed by in-depth research, analytics and competitor study - not just emotional guesses. An individual strategy should be built around the business's goals. An SEO agency should always have a convincing, data-driven answer to the question “why?”
Direct communication
Check whether the SEO agency has a dedicated person you will communicate with. Assess how easily they explain the work completed and the results achieved. Do they avoid any of your questions? Also pay attention to whether they have a well-organized communication system.
Focus on real business growth
The main goal is not only positions, but leads, sales and revenue growth. SEO is treated as an investment that brings a measurable return. If the SEO agency you choose is not interested in this, you may have reason to suspect that it is simply going through the motions.
What does a full SEO offering usually include?
If an SEO agency offers you a full service, ask whether the services listed below are included in the package.
Visibility in search engines and on AI platforms
High positions in Google and visibility on AI platforms: ChatGPT, Gemini, AI Overviews.
Technical SEO optimization
Bringing the website's architecture and code to the highest standard.
High-quality content
Engaging, informative texts optimized for search engines.
Earning authoritative links
Trustworthy, high-quality links that grow the domain's authority.
Data-driven strategy
Every decision is made on the basis of detailed analytics.
AI and automation
Using AI tools to increase efficiency.
SEO reporting
A transparent monthly report on the positions achieved, traffic growth and work completed.
What does a professional SEO specialist not do?
„If I knew where I was going to die, I would never go there“ - Charlie Munger. An experienced SEO agency relies on exactly this approach before making a decision: it tries to spot potential risks in advance and avoid them from the start.
The numbers about us
How does an SEO agency work?
Audit
- Detailed on-page, off-page and technical analysis of the website.
- A SWOT assessment of every element (identifying weak and strong points).
- Defining target markets and obtaining the information needed from the client for the next steps.
Strategy
- Developing an individual SEO strategy that takes into account business goals, the target audience and the current online position.
- Detailed keyword research and analysis, including Long-tail and semantic keywords, as well as identifying competitors' keyword gaps to uncover high-potential search terms.
- A comprehensive analysis of competitors to assess their SEO strengths and weaknesses.
Execution
- Carrying out technical SEO optimization, including improving site speed, mobile compatibility, crawlability and indexability, schema markup and an improved URL structure.
- Creating and optimizing high-quality, engaging and SEO-friendly content (blog posts, landing pages, product category descriptions) in line with target keywords and user intent.
- Running a strategic link-building campaign through outreach, broken link recovery, guest posting and creative strategies to earn high-authority backlinks.
Monitoring
- Continuous monitoring of key performance indicators (KPIs) - organic traffic, keyword rankings, conversion rates and time users spend on the website - using advanced analytics tools.
- Regular performance analysis to identify trends, opportunities for improvement and potential issues affecting SEO results, with detailed insights and reports provided.
- Iterative adjustment and refinement of the SEO strategy based on monitoring data, changes in the competitive landscape and search engine algorithm updates.
P.S. In reality, SEO is not a one-time project - optimization requires monthly, continuous work.
Google search results - the data does not lie
The position you appear at in Google matters enormously. On average, websites in first and second position receive 40% of visitors. And SEO decisions rely on exactly this kind of empirical data. With every step down the positions, CTR (click-through rate) drops sharply, which directly affects organic traffic.
R (Ranking) - a position in Google is not one single factor but a function (f) of four main areas. Healthy SEO works on all four at the same time:
Relevance — How precisely the content answers the user's search intent.
Authority — The trustworthiness of the domain and a high-quality, natural link profile.
User experience — Speed, mobile compatibility, simple navigation and engagement.
Technical soundness — Indexing, site structure, code and Core Web Vitals.
Average - there is balance, but there is plenty of room to grow.
Reaching Google's Top 3 positions significantly increases a website's traffic.
Frequently asked questions
01What does seo.ge do?
seo.ge is an analytical SEO agency whose goal is to research the search market in depth and share verified international methods with the Georgian audience.
02What is the benefit for me if you do not do SEO yourselves?
Our main value is independent expertise. While there are dozens of agencies on the market and every one of them presents itself as the best, we help you tell real quality apart from marketing noise and avoid spending money pointlessly.
03Where do the information and ratings come from?
We rely on continuous market monitoring, international SEO news and industry standards, as well as on our own analytical methodology. Every conclusion is based on verified data, so that the information is trustworthy and up to date.
04Who needs this service?
Those who are about to hire an SEO agency and want to make an informed decision; businesses that already work with an agency and want an objective assessment of its work; and anyone interested in the real picture of the Georgian SEO market and international trends.
05How can I contact you?
It is easy - through the form on our website, by phone or by email. Write to us if you need an assessment of an SEO agency, an analysis of the Georgian market or simply a trustworthy consultation - our analytical team will help you.
Latest articles
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SEO Optimization and Its Impact on Business
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Update: AI Overviews cut organic clicks by 58%
According to a new Ahrefs study, as of December 2025 AI Overviews reduce the average CTR of the page in first position by roughly 58%. What this means for organic traffic and for how SEO is measured.