Technical SEO audit
During a technical SEO audit, the website's technical condition is inspected and its defects are identified. This process clearly shows how correctly the work has been carried out and what needs to be fixed. The purpose of the audit is to provide an objective assessment and clear recommendations, without changing the code itself.
SEO consultation ↗Technical SEO is an inseparable part of a successful digital strategy. Assessing its quality requires specialized knowledge. A technical audit independently checks the website's structure, speed, indexing and code. It evaluates compliance with Google's latest guidelines and aims to deliver an objective, verifiable conclusion about how properly the work has been carried out.
What it includes
Indexing and visibility check
At this stage it is checked whether Google's crawlers can easily find and index every important page, and it is also established which pages remain outside visibility.
Website speed analysis
The website's loading speed and Core Web Vitals metrics are evaluated. In this process, the factors that hold back the site's performance on mobile and desktop are identified.
Mobile adaptation assessment
It is checked how correctly the website works on mobile devices, in line with the requirements of Google's Mobile-First Indexing.
Structured data (Schema) audit
It is established whether Schema Markup is implemented correctly and whether any opportunities to increase visibility in search results have been missed.
Duplicate content and indexing errors
Canonical tags, pagination and duplicate pages that damage SEO are checked. Specific problems are identified.
Robots.txt and XML Sitemap
It is checked whether robots.txt and sitemap.xml are configured correctly, so that search engines see the important pages properly.
Redirects and broken links
404 errors, redirect chains and incorrect 301/302 status codes that hold back crawlability and the user experience are identified.
HTTPS and security
The SSL certificate, mixed-content problems and security signals that affect trust and rankings are checked.
URL structure and site architecture
The cleanliness of URLs, the site hierarchy and crawl depth are evaluated. This shows how easily users and crawlers reach the important pages.
Core Web Vitals and UX signals
The LCP, INP and CLS metrics, which directly take part in winning positions in Google, are analyzed.
JavaScript rendering and indexability
It is checked whether Google correctly sees content loaded with JavaScript and whether any important elements remain outside the index.
Multilingual (hreflang) configuration
For multilingual sites, the correctness of hreflang tags is checked so that the user is returned the page in the right language and region.
…and many other parameters - this list is not exhaustive. The exact scope of the check depends on the scale and specifics of the website.
Process
Website scan
A comprehensive technical scan of the website is carried out with specialized tools.
Identifying defects
Every technical defect is identified and grouped by severity.
Quality assessment
It is evaluated how correctly the existing work has been carried out and where mistakes were made.
Detailed report and recommendations
A clear report is prepared with prioritized recommendations - what should be fixed and in what order.
Frequently asked questions
A technical SEO audit is an independent inspection of a website's technical condition, covering the analysis of speed, indexing, structure, code and mobile compatibility. Its purpose is to deliver an objective conclusion about how well the work has been carried out and what needs to be fixed.