SEO
kaenru
Website migration

Website redesign and migration without losing SEO

A new website or a redesign is a great opportunity, but if it is done incorrectly it can seriously damage your organic traffic and your positions in search engines. Many companies make fatal mistakes in this process.

An incorrect migration means lost traffic, revenue and brand visibility. Do not launch a new site without an SEO specialist!

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What risks come with an incorrect migration?

20-60%
drop in organic traffic
3-6 months
time needed to recover positions
~100%
lost link equity if the old URL returns a 404 instead of a 301
404
every indexed link breaks without a redirect

Why is the 301 redirect critical?

301 redirects make sure that users and search engines coming from old URLs are moved correctly to the new pages. This preserves 'link equity', prevents 404 errors and ensures that your site is indexed properly.

Why do you need an SEO specialist?

An SEO specialist makes sure that your new website or redesign meets search engine requirements before launch. They will plan and implement every necessary technical change, including redirects, so that you avoid losing traffic.