AI / GEO visibility audit
Artificial intelligence is changing user search behavior very quickly. In this area it is important to check whether the brand appears in AI chats and in local search. This audit reveals visibility gaps on the basis of objective, specific data.
SEO consultation ↗AI Overviews, ChatGPT and Gemini are already part of everyday life, yet many brands do not know whether they appear on these platforms at all. An AI / GEO audit is a process that independently checks a brand's visibility in AI results and in local search. It evaluates the readiness of content and structured data and presents a picture of where the brand stands compared with competitors.
What it includes
Visibility check in AI chats
At this stage it is checked whether ChatGPT and Gemini mention the brand in response to relevant questions, and how - accurately or with incorrect information.
Analysis of appearance in AI Overviews
It is analyzed whether the content appears in Google's AI Overviews for important search phrases.
Assessment of the content's AI readiness (GEO)
It is evaluated how clear, structured and citable the content is for AI models.
Structured data (Schema) audit
It is checked whether Schema Markup helps AI and search engines understand the content correctly.
Local visibility and competitor comparison
Local visibility (Google Maps, local results) is evaluated and the brand is compared with competitors in AI and local results.
…and many other parameters - this list is not exhaustive. The exact scope of the check depends on the scale and specifics of the website.
Process
Visibility testing
At this stage, mentions of the brand are checked on AI platforms and in local search using real queries.
Content and structure assessment
It is analyzed how ready the content is to appear in AI.
Comparison with competitors
It is established where the brand stands relative to competitors in AI and local results.
Report and recommendations
A clear report is prepared, setting out recommendations for increasing AI visibility.
Frequently asked questions
01What is an AI / GEO audit?
An AI / GEO audit is an independent check of a brand's visibility on artificial intelligence platforms (ChatGPT, Gemini, AI Overviews) and in local search. Its purpose is to establish whether the brand appears in these results and what the content lacks for better visibility.
02Do you improve AI visibility?
This type of audit does not involve improving AI visibility. It assesses the current situation and issues recommendations. The work can be implemented by your team or an SEO agency, while the audit independently checks the result.
03Why is AI visibility important today?
Users increasingly receive answers directly from AI assistants, without visiting websites. If the brand does not appear in those answers, visibility and potential customers are lost.
04What will I receive at the end of the audit?
After the audit is completed, a report will be presented showing current AI and local visibility, a comparison with competitors and specific recommendations for improvement.