Backlink profile audit
For Google, links are one of the main signals of a website's authority and trustworthiness. The backlink profile is checked in order to identify toxic links and to assess the website's position relative to competitors.
SEO consultation ↗Off-page SEO rests on factors external to the website, yet focusing on quantity instead of quality or buying links leads to a penalty from Google. An independent assessment of the backlink profile covers its quality, its risks and the difference against competitors. Such an analysis gives an objective conclusion about how trustworthy the existing link strategy is.
What it includes
Backlink profile assessment
The website's existing link profile is evaluated with regard to its quality, its diversity and its strong and weak sides.
Identifying toxic links
Low-quality, spammy or risky links that could damage the website's rankings are identified.
Comparison with competitors
Competitors' link sources are analyzed in order to establish where the website falls behind them or gets ahead.
Assessment of link acquisition methods
The methods of acquiring links are evaluated in order to establish how ethical (White-Hat) the ways they were obtained are and whether there is a risk of a penalty.
Opportunities and risks report
A clear report is prepared showing which links are valuable, which are risky and where there is an opportunity for growth.
…and many other parameters - this list is not exhaustive. The exact scope of the check depends on the scale and specifics of the website.
Process
Link data collection
Backlink data for the website and its competitors is collected using specialized tools.
Quality and risk analysis
The quality of each source is evaluated and toxic links are identified.
Comparison with competitors
The website's position relative to competitors in terms of link profile is established.
Report and recommendations
A report is prepared with the risky links and recommendations for cleaning them up or improving them.
Frequently asked questions
A backlink audit covers an inspection of the website's link profile - its quality, its diversity, toxic links and the difference against competitors. As a result of this process, you receive an objective conclusion about how healthy and safe the off-page strategy is.