Keyword and strategy assessment
Without correctly chosen keywords, even the best website can go unnoticed. In this area, it is assessed how correctly the keyword and content strategy has been built and what missed opportunities it contains.
SEO consultation ↗Keywords are the cornerstone of SEO, but choosing them incorrectly leads to wasted spending. In this area it is independently assessed which keywords the website works on, how well these match users' real searches and where gaps remain compared with competitors. The process delivers an objective, data-driven conclusion.
What it includes
Assessment of existing keywords
It is evaluated which keywords the website appears for and how relevant and profitable they are for the business.
Gap analysis
High-potential keywords that the website does not cover but competitors use are identified.
Comparison of competitors' strategies
Competitors' keywords and content are analyzed in order to establish your position relative to them.
Content and intent alignment
It is evaluated how well the content answers the user's real search intent.
Strategy recommendations
Prioritized recommendations are developed on which keywords and topics are worth focusing on.
…and many other parameters - this list is not exhaustive. The exact scope of the check depends on the scale and specifics of the website.
Process
Data collection
Keyword data for the website and its competitors is collected with specialized tools.
Analysis and comparison
Relevance, potential and gaps are analyzed relative to competitors.
Identifying opportunities
It is established where the largest and most realistic growth opportunities lie.
Report and recommendations
A clear report is prepared with prioritized keywords and topics.
Frequently asked questions
It is evaluated which keywords the website appears for, how relevant they are, where gaps remain compared with competitors and which phrases are worth focusing on. The result is an objective conclusion about the quality of the existing strategy.