Keyword and strategy assessment
Without correctly chosen keywords, even the best website can go unnoticed. In this area, it is assessed how correctly the keyword and content strategy has been built and what missed opportunities it contains.
SEO consultation ↗Keywords are the cornerstone of SEO, but choosing them incorrectly leads to wasted spending. In this area it is independently assessed which keywords the website works on, how well these match users' real searches and where gaps remain compared with competitors. The process delivers an objective, data-driven conclusion.
What it includes
Assessment of existing keywords
It is evaluated which keywords the website appears for and how relevant and profitable they are for the business.
Gap analysis
High-potential keywords that the website does not cover but competitors use are identified.
Comparison of competitors' strategies
Competitors' keywords and content are analyzed in order to establish your position relative to them.
Content and intent alignment
It is evaluated how well the content answers the user's real search intent.
Strategy recommendations
Prioritized recommendations are developed on which keywords and topics are worth focusing on.
…and many other parameters - this list is not exhaustive. The exact scope of the check depends on the scale and specifics of the website.
Process
Data collection
Keyword data for the website and its competitors is collected with specialized tools.
Analysis and comparison
Relevance, potential and gaps are analyzed relative to competitors.
Identifying opportunities
It is established where the largest and most realistic growth opportunities lie.
Report and recommendations
A clear report is prepared with prioritized keywords and topics.
Frequently asked questions
01What does a keyword assessment cover?
It is evaluated which keywords the website appears for, how relevant they are, where gaps remain compared with competitors and which phrases are worth focusing on. The result is an objective conclusion about the quality of the existing strategy.
02Do you create the strategy and the content?
In this area, the existing strategy is assessed and recommendations are issued. Implementing the content and the strategy remains with your team or an SEO agency. The role of this process is independent assessment.
03Why are the right keywords important?
Incorrectly chosen keywords attract the wrong audience or leave the content entirely invisible. The right choice determines whether the website appears in relevant search results.
04What will I receive at the end of the assessment?
You receive a report with an assessment of the existing keywords, a gap analysis against competitors and prioritized recommendations.